Magento Shopping Cart And Reasons Behind Its Popularity |
Posted: October 26, 2017 |
Magento shopping cart is a software that lets individual vendors and companies manage their e-stores while controlling the design, product descriptions, Search Engine Optimization and many other functions. Other shopping cart software such as Shopping Cart Elite offers many comparable features. It provides online marketing tools and SEO options. Merchants should study many platforms and choose the one that would be best suitable for their type of online storefront. Shopping cart in Magento was created by a consulting firm. This company is called Varien. eBay purchased Magento making it a part of its X commerce platform. It connected several platforms in one (including PayPal, Magento, and GSI Commerce). eBay added a lot of new developers (four hundred and fifty thousand) after acquiring Magento. Magento shopping cart is needed to make an online storefront where customers can get an extension for each type of additional functionality. Merchants can enhance their e-shops with the improved functions. Even a year after Magento shopping cart joined the team of X commerce, the open source part of the software is a sort of an issue as stated by some former specialists of Magento company. eBay is still trying to figure out what to do with this part of Magento shopping cart. eBay after some time issued a statement where the company decided to clarify some issues. They are planning to upgrade many tools and functions of Magenta shopping cart releasing next version of the software. Magento shopping cart is preferred by many merchants. It is very popular, and developers of famous companies use this PHP based software to create their online stores. Read this article on Magento to learn more about pros and cons of using this software. Have you ever thought why Magento shopping cart had gained such popularity? To explain this fact, we need to say that there are several editions of this software. Large enterprises use a feature-rich Enterprise edition of Magento shopping cart. Community edition can be downloaded by anyone. It is an open source software and can be used without any charge. An experienced programmer can customize Magento shopping cart source code to make it suitable for a specific e-store. Developer can perform modifications even to the main code. The community of developers is always ready to help with their advice on all issues related to Magento shopping cart. There is also a hosted version of this software. It is called Magento Go and can be used by smaller size companies that are just starting their ecommerce operations. What are the main benefits of Magento shopping cart comparing to its competitors? It is evident that shopping cart in Magento provides flexible options suitable for many types of businesses. We would like to point out at some of them. Magenta shopping cart can help easily make and manage a multitude of e-stores from a single platform. What options does Magento shopping cart offer as far as promotions? The platform allows establishing promotions setting up a special price for each product. Also, Magento shopping cart enables creation of coupons. They are restricted to specific storefronts or customer groups. Bundles of items can also be sold through additional store channels. Magento shopping cart has many tools allowing to optimize the operation of e-stores. It is SEO friendly. Customers can manage many possibilities including URLs, metadata for items, etc. Magento shopping cart also features excellent tool for reports. Its dashboard provides for such capability. Shopping cart in Magento offers multilingual and multicurrency options making this software desirable for companies with global operations. Mobile optimization is significant when it comes to Magento shopping cart. Responsive versions of sites can give good options for customers to manage their e-stores when they are away from their computers. Magenta shopping cart software can recognize when clients are using the e-shop via telephone. The phone browser can display the whole catalog, or a part of it optimized for cell phones and tablets. Browsing and searching for goods is easy in Magento shopping cart. Several items can be shown on each page. Customers can also zoom to see the images of the things better.
As to shipping options, Magento shopping cart allows very flexible shipping. Many vendors offer “free shipping, ” and Magento shopping cart can accommodate that too. Other useful features in Magento shopping cart are its checkout options. It allows for guest checkout. Such approach can boost conversions. Magento shopping cart lets merchants integrate a lot of payment gateways. For this purpose, Magento shopping cart provides add-ons specially created for this selling platform. When developing the e-store merchants can test various shipping scenarios. They include COD, bank transfers, and other options. The advantage of this approach and feature-rich tools are apparent making Magento shopping cart a sought for software. Technical advantages place Magento shopping cart ahead of its many competitors. Magento shopping cart is based on Zend. It is a platform providing many flexible features, secure and efficient operation. Additionally, it gives many options as far as template choice. Different themes can help create extraordinary “look and feel” of the e-store. Many of the settings help Magento shopping cart to prevent cart abandonment. “Guest checkout” is one of them. It gives the client great opportunity to pause and make a decision on registration with Magento shopping cart. Consumers, in general, don’t like to be forced to register on a site. Magento shopping cart provides flexibility and customers can express their “free will”. E-stores that don’t provide flexible options when it comes to registration may lose up to one-third of customers. Magenta shopping cart also displays the availability of the goods. In many cases, shoppers reach the end of the checkout process just to realize that the item is not available. By controlling the availability of products, Magento shopping cart makes it convenient for customers to plan their shopping. They can also communicate with clients by providing the info when the item will be back in stock. Magento shopping cart helps provide transparency of the e-shop. It can be achieved by adding “About us” page. The privacy policy is helpful as well. It makes it clear to customers how to contact the online store support and displays what payment options can be used. Displaying the mark of security such as “SSL” is a must for most of the e-shops to keep customers calm and confident about their purchasing experience. More details on ecommerce software can be found in our other articles.
|
||||||||||||||||||||||||||||||||||||||||||
|